Saw this story at P.Z. Myers Pharyngula blog on Who needs a $30,000 watch? Unbelievable. Also pretty funny when you look at the two images and see that while they Photoshopped the watch out of the second image, they forgot to Photoshop out the watch's reflection in the table!
I totally agree with Myers, by the way. I think anyone who would spend $30K on a watch is a narcissistic moron (not that I'd even recognize a $30,000 watch on someone's wrist). I'd trust a godless atheist like Myers with my money far more than most religious leaders.