Rutgers university recently paid Nicole Polizzi - "Snooki" of Jersey Shore fame - $32,000 to give an hour-long talk about hairdos and partying.
Rutgers will pay Toni Morrison - a world renown author - $30,000 to give their commencement address (a bit less money).
Snooki is a former Vet Tech student at SUNY Ulster County Community College (I never knew that before - I found out in this story). Morrison has an M.A. in English from Cornell and won a Nobel Prize for literature (in addition to many other prestigious awards).
I'll refrain from commenting but it certainly does not surprise me given what society values today.